Steven Meisel shoots Gisele Bündchen in two startlingly different portraits for the campaign. One depicts the supermodel in a Kate Moss-esque wig with a color scheme that lends it a vaguely vintage-y appeal. The other shows a barely recognizable Gisele accompanied by an unrecognizable Yuri Pleskun, shot in stark black and white. It might be unconventional, but it isn't particularly riveting or creative. But the true test of a campaign is whether it sells the product, and that remains to be seen this coming February.