The television ad features MDC's top-ranked model accompanied by male super Tyson Ballou (yes, he of the nude D&G ads) for a 30-second short directed by Fabien Baron. The black-and-white imagery includes footage of the jetsetting Stone in cars, planes, and a modern glass house complete with monochromatic bed and ocean view. It's sensual without actually revealing anything - ironic, considering Lara's other works, and Calvin Klein's often risque adverts (including too many banned CK jeans ads to count). It focuses on the striking androgyny of the model's face - and, of course, the classic simplicity of the clothes. The haunting soundtrack meshes perfectly with the impact of the images. It's concise, riveting, and powerful, just like Francisco Costa's designs.